Hi! I'm Alicia,

a product and growth design leader who enjoys side quests in front-end development and data analysis


Parabol Kudos

Team Member Kudos

Onboarding funnel

Product Onboarding

Elements of upgrade CTA UI

Self-Serve Levers

UX FlowConversion
Parabol Insights

Team Insights

Penguin Random House Book Component


Design SystemRedesign


๐Ÿ’› Empathy

๐Ÿคฒ Humility

๐Ÿ‘‚ Servant Leadership

๐Ÿ™Œ Collaboration

Kind Words

Alicia's feedback is always on point and encourages me to think more deeply about aspects of my work. I know I can rely on her to engage deeply when giving feedback vs just glancing over something on a surface level.

Alicia sees opportunities to help and offers to help. I find her to be empathic and curious, being observant and leading with questions

Alicia consistently gives me good feedback and brings up challenging topics. This is massively helpful for me leveling up and serving the team better

Aliciaโ€™s done a great job of setting a vision and a plan for execution across both website and app experiences. She answers questions from devs clearly, and pulls in stakeholders (copy writers, etc.) as needed to move work forward.