Hi! I'm Alicia,
a product and growth design leader who enjoys side quests in front-end development and data analysis
Values
My values are placed before my work because they take priority over the output of what I do each day. Take a peak to learn about what drives me, or skip down to the work below.
Team Insights
Hypothesis
Additional value can be created for team leads by showing changes in team sentiment and morale over time.
Parabol Checkout & Organization Settings
Hypothesis
Improving the checkout experience will increase the amount of self-serve conversions.
Ad-Hoc Teams
Hypothesis
Creating a team from within the meeting settings will make it easier for users to create new teams.
Quotes from Colleagues
Alicia spots gaps and fills them. It makes me feel that she'll be there for me/us when she's needed. I feel supported by her.
Although a self-professed introvert, Alicia is incredibly good at rallying people together towards a goal or mission. And not just other designers. I’ve seen her successfully motivate and guide cross-functional teams made up of developers, devops, designers, and marketers – helping everyone come together, understand each others’ perspectives, and reach company goals.
Alicia's feedback is always on point and encourages me to think more deeply about aspects of my work. I know I can rely on her to engage deeply when giving feedback vs just glancing over something on a surface level.
Whenever Alicia shares work she does with sufficient clarity and humility, two skills that are important for every designer to master. She knows the right questions to ask to test her assumptions, and she can back her design choices with data and research.